Trends Report

Brief: Track And Target Your Mobile Customers

Five Ways To Improve Mobile Customer Recognition In China

December 22nd, 2015
Gene Cao, null
Gene Cao
With contributors:
Michael Barnes , Julie Ask , Jennifer Wise , Flora Zhang , Bill Nagel

Summary

Customer insights (CI) and marketing pros in China struggle to optimize customer ad targeting on mobile platforms because they cannot use existing third-party cookie approaches for in-app mobile analysis to track and target mobile advertising. Chinese marketers are in the early adoption stage of mobile customer analytics and lack experience in collecting, managing, analyzing, and delivering mobile customer data. This brief explores the five key actions that CI pros can take to move further along the path to mobile analytics.

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