Trends Report

Brief: Attract Customers Through Local Search

August 22nd, 2016
With contributors:
Mary Pilecki , Jennifer Wise , Wei-ming Egelman

Summary

Customers are finding new brands and products locally with the help of mobile and perpetual connectivity. But B2C marketers have been slow to react to this behavior and still do not promote their locations for user discovery. This report will define what makes local searches unique, highlight customers' local information needs, and help marketers craft the right digital footprint and promotions to drive in-store foot traffic.

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