Trends Report

Brief: Binge Viewing Won't Kill TV Advertising

TV Advertisers Should Take Advantage Of This New Viewing Behavior

April 20th, 2016
Jim Nail, null
Jim Nail
With contributors:
Brigitte Majewski , Stephanie Liu , Cody White , Laura Glazer


The archives of TV episodes and movies that over-the-top video services like Netflix offer lure viewers to binge watch multiple consecutive hours of content. B2C marketers worry that this viewing behavior will continue to grow, absorbing more viewing hours and restricting their ability to reach desired audiences. This brief highlights Forrester's Consumer Technographics® data that indicates that this form of viewing has plateaued, giving marketers plenty of opportunities to reach even the most frequent bingers.

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