Report

Brief: Buy Social Point Solutions, Not Social Suites

June 19th, 2015
With Contributors:
Luca Paderni
Erna Alfred Liousas
Allison Smith
Kim Celestre
and Wei-ming Egelman

Summary

More than two-thirds of avid social marketers believe it's more effective for them to buy all their social tools from a single vendor than to buy social point solutions from several different vendors — but they couldn't be more wrong. This report reveals

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.