Report

Brief: Crafting A Customer-Obsessed Culture

How Leading Firms Apply Forrester's Seven Steps To Create A Customer-Centric Culture
February 24th, 2016
With Contributors:
Erna Esa
and Bill Nagel

Summary

Is your organization aligned behind a shared understanding of the types of experiences your customers expect? Do key staff understand their roles in delivering those experiences? If you're like most firms, the answer is unfortunately "No." That's a proble

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