Trends Report

Brief: Enhance The Supply Chain And Logistics To Improve Omnichannel Fulfillment

March 10th, 2016
Phoenix Zhang, null
Phoenix Zhang
With contributors:


Retailers increasingly seek to provide omnichannel fulfillment as a way to improve customer experience. However, many find themselves challenged by the complexity these efforts pose for underlying logistics support systems. This report identifies the major logistical issues related to omnichannel fulfillment with a focus on network planning, transportation, inventory, and reserve logistics, and it provides direction to supply chain management pros and their application development and delivery (AD&D) counterparts on how to address them.

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