Report

Brief: Facebook's Free Beacons Will Help Buyers, Retailers, And Marketers

Facebook Will Soon Know More About Your Customers Than You Do
August 19th, 2015
With Contributors:
Zia Daniell Wigder
Rebecca Katz
and Peter Harrison

Summary

On June 8, 2015, Facebook announced the launch of Place Tips, a new feature that helps people learn about and connect with the places they visit, including businesses. Powering Place Tips are Facebook beacons, small Bluetooth low-energy (BLE) transmitters

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