Trends Report

Brief: Five Keys To Sales Enablement Automation Success

Set Yourself These Objectives When Implementing SE Automation

May 23rd, 2016
Steven Wright, null
Steven Wright
With contributors:
Peter O'Neill , Jacob Milender , Tyler Thurston


B2B marketers face an overwhelming array of sales enablement (SE) technologies that run across a broad spectrum of features and functionality. Five key areas, ranging from content management to reporting on usage and engagement, create a baseline for mapping specific capabilities to your needs, and establishing priorities for what needs to get done first, whether basic content management or more sophisticated prescribing and recommending content.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.