Report

Brief: Ignore Your Agency's Culture At Your Own Risk

Why Agency Culture Matters To B2C Marketers And How To Assess It
August 12th, 2016
With Contributors:

Summary

Selecting and then managing an agency is time-consuming and expensive — not to mention the opportunity cost of working with the wrong agency. B2C marketers must make the most of this investment by going beyond the typical strategic and creative evaluation

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