Report

Brief: Introducing Forrester's Empowered Customer Segmentation In Asia Pacific

Asia Pacific Consumer Technographics®
October 4th, 2016
With
Gina Fleming
Theresa Pappafotopoulos
Xiaotong Duan
and Rachel Birrell

Summary

The age of the customer means that consumers are increasingly empowered by new technologies, rich information resources, and a wide choice of brands. To keep pace, businesses must understand how their customers are evolving and at what rate. Here, we outl

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