Brief: Introducing Forrester's Empowered Customer Segmentation In Asia Pacific

Asia Pacific Consumer Technographics®
October 4th, 2016
Gina Fleming
Theresa Pappafotopoulos
Xiaotong Duan
and Rachel Birrell


The age of the customer means that consumers are increasingly empowered by new technologies, rich information resources, and a wide choice of brands. To keep pace, businesses must understand how their customers are evolving and at what rate. Here, we outl

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