Trends Report

Brief: IoT And Insights Are Two Sides Of The Same Coin

At Mobile World Congress, Data Trumps Devices

March 11th, 2016
Jennifer Belissent, PhD
With contributors:
Dan Bieler , Julie Ask , Elizabeth Cullen , Holger Kisker, Ph.D. , Bill Nagel


More than 100,000 people descended on Barcelona, Spain last week to be part of Mobile World Congress (MWC), one of the world's largest annual technology events. MWC boasts speakers and exhibitors from companies across industries, all interested in the promise of mobile tech. This report recaps the MWC 2016 highlights of particular interest to customer insights pros, including expectations for new 5G networks, the Internet of Things (IoT), and applications that will deliver value from the multitude of connected things — and people.

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