Report

Brief: Marketing And Media Efficiency Outcomes Drive Content Marketing

Budgets For Content Marketing Are Growing But Not For The Reasons You Think
September 14th, 2015
With Contributors:
Luca Paderni
and Kasia Madej

Summary

To most technology vendors, agencies, publishers, and bloggers, content marketing's all about businesses generating relevant traffic to their websites and then turning that net new traffic into business. Forrester data indicates that marketing leaders see

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