Trends Report

Brief: Six Ways To Add Speed And Scale To Customer Insights

May 17th, 2016
Tony Costa, null
Tony Costa
Dylan Czarnecki, null
Dylan Czarnecki
With contributors:
John Dalton , Deanna Laufer , Kara Hartig


Customer research through surveys and qualitative studies is the most common approach to learn more about customers. However, these efforts can be time-intensive and expensive. This report describes fast and scalable ways for customer experience (CX) professionals to get customers directly involved in shaping business decisions and development efforts.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.