A big uptick in client inquiries from application development and delivery (AD&D) professionals about moving core business systems to public cloud platforms augurs a new wave of cloud computing applications. Web and mobile applications — systems of engagement with customers — dominated the first wave of cloud adoption. The second wave will be propelled by systems of record and new analytics (systems of insight). Of these two new types of application projects, systems of record hold both the greatest potential reward in customer software and the highest risk of poor results. Read this brief for an introduction to the trend.