Best Practice Report

Bring Brand To Life With Customer Journeys

Your Brand Promise Is Empty Unless Brand-Infused Customer Journeys Make It A Reality

June 5th, 2018
With contributors:
David Truog , Dipanjan Chatterjee , Alex Causey , Amanda Chen , Shayna Neuburg


To differentiate, companies must create resonance between brand and customer experience (CX) at every step of customers’ journeys — but often don’t. The result: brand promises that remain unfulfilled and customer journeys that are less distinctive than they could be. This report explains the six essentials for aligning customer journeys to brand promise so that CX pros (and their colleagues responsible for the brand) can help steer their companies in the right direction.

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