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For CIOs

Build A Maturity-Based Business Case For Insights-Driven Investments

The Business Case Report In The Insights-Driven Business Playbook

May 18, 2020

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This report is part of "Plan" in The Insights-Driven Business Playbook.

Why Read This Report

Investing in individual technologies for an insights-driven business (IDB), such as data fabric, business intelligence (BI), and analytics, demonstrates tangible business benefits and significant ROI. However, it's not practical to build a business case for financing investments in all people, process, data, and technology capabilities necessary to improve your IDB maturity — nor do such business cases exist. CIOs and other execs should methodically build the case to improve maturity in each capability based on best-available indicators of both top- and bottom-line benefits.

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Table of Contents

  • Insights-Driven Businesses Transform Data Into Actionable Insights
  • Build Your Business Case Based On Current Maturity
  • Recommendations

  • Don't Dive Directly Into A Complex Business Case; Focus On Benefits
  • Supplemental Material
  • Related Research Documents

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