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For B2C Marketing Professionals

Build A Podcast To Engage Your Customers

How To Know If A Branded Podcast Is Right For You, And Where To Start

September 16, 2020


Why Read This Brief

Podcasts have existed as a form of media for nearly 20 years, but only now are they emerging as a marketing vehicle for companies to deliver content to consumers. Both B2C and B2B marketers and publishers should read this report to understand the value of podcasts, how to know if a podcast is right for their needs, and where to start to build one.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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