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For Enterprise Architecture Professionals

Drive Customer-Obsessed Strategies With A Formalized Business Architecture

February 23, 2016

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Why Read This Report

Today's shift in power to the customer puts new pressure on your strategic business technology (BT) decision-makers. BT strategy and investment decisions are becoming more complex; in addition to the typical factors of revenue, product and service, and operations, your decision-makers must also factor in how they will win, serve, and retain customers. Successful strategy-focused enterprise architect (EA) professionals have embedded business architecture (BA) techniques in their strategic planning processes, and their decision-makers have gained greater confidence that they are making the right decisions to drive business success. This is an update of a previous report; Forrester reviews and revises it periodically for continued relevance and accuracy. We are updating it now to reflect our latest research on the evolving role of business architects in firms with maturing customer experience (CX) and business technology agendas.

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Table of Contents

  • Business Models Evolve To Support New Market Demands
  • Four Benefits Of Embedding Business Architecture Into Planning
  • Business Architecture In Practice
  • Recommendations

  • Help Your Business Define And Shape Change
  • Related Research Documents

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