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For Application Development & Delivery Professionals

Build Mobile Experiences That Drive Engagement

Executive Overview: The Mobile App Development Playbook

June 20, 2017


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This is the Executive Overview in The Mobile App Development Playbook For 2019.

Why Read This Playbook

The mobile mind shift is driving businesses' customers and stakeholders to expect (and demand) support for a wide variety of smartphones and tablets. But for application development and delivery pros, building mobile experiences is different from building websites or traditional client/server applications. It's not just the technologies that are different — development processes need to be faster and produce higher-quality experiences to meet higher expectations. This report serves as the executive overview for the mobile app development playbook. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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