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For CIOs

Build The Business Case For Fast, Connected Technology Investments

Business Case: The IT Transformation Playbook

July 9, 2018

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This report is part of "Plan" in The IT Transformation Playbook.

Why Read This Report

Technology leaders must invest in initiatives that help win, serve, and retain customers. Here, we've created a set of tools to help you make the business case for those investments. These are: 1) a financial model that incorporates the entire picture of benefits, costs, flexibility, and risks and helps CIOs structure their thinking around intangibles and 2) a presentation template that makes it easy to communicate the results of the model to your stakeholders and includes supporting Forrester examples and data.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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