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For B2C Marketing Professionals

Deliver Valuable Media And Customer Experiences With Valuable Content

Vision: The Content Marketing Playbook

November 3, 2017

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This is the Vision report in The Content Marketing Playbook For 2017.

Why Read This Report

Today's customers have never had richer options when it comes to accessing media and information from anywhere, on a variety of devices. But with great power comes great ability to avoid unwanted ads — driving B2C marketers to offer uniquely valuable, authentic, and personal experiences that make customers' lives easier and more joyful. This is the premise of effective content marketing. Marketers should read this report to help them build the appropriate foundation for content marketing and valuable experiences. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • Empowered Customers Challenge Established Communication Tactics
  • Content Marketing Boosts Customer Relationships By Delivering Value
  • Content Marketing Serves Two Masters: Customers Or Media
  • Recommendations

  • Build The Right Foundations For Content Marketing Success
  • Supplemental Material
  • Related Research Documents

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