How Federated Digital Teams Drive Pace At Scale

August 27th, 2018

Martin Gill VP, Research Director

Mark Grannan

With contributors:

Stephen Powers , Jacob Morgan , Benjamin Arnold , Sam Bartlett

Summary

The explosion of devices, platforms, and channels means digital experience leaders face unprecedented complexity. And in a multibrand, multiregion, multiproduct business, it's easy to see why the question — "How do I organize my digital team?" — is top of mind. There's no one answer, but there are three common patterns, two of which break at scale. This report covers how to organize your team to manage a multidimensional digital experience challenge.

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