As firms become customer obsessed, an effective business architecture (BA) practice becomes essential. However, too often, business-focused enterprise architecture (EA) professionals struggle to create a clear identity for the value they deliver. To succeed, BA leaders must clarify their mission and value and develop a roadmap to deliver value. This report describes how to define a roadmap to overcome common impediments to high-impact BA. Forrester reviews and revises this report periodically for continued relevance and accuracy. We are updating it now to reflect our latest research on the evolving role of business architects in firms with maturing customer-driven planning processes.