Report

Build A Data Privacy Organization That Balances Marketing Innovation And Customer Expectations

Organization: The Customer Trust And Privacy Playbook
September 13th, 2019
With Contributors:
Chahiti Asarpota
and Peggy Dostie

Summary

How companies handle and protect consumer data privacy is more than a compliance issue: It's a competitive differentiator. As a result, firms need to develop a cohesive privacy strategy and program, one in which B2C marketing leaders must actively partici

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