Best Practice Report

Build A Maturity-Based Business Case For Insights-Driven Investments

May 18th, 2020
With contributors:
Srividya Sridharan , Brandon Purcell , Jennifer Adams , Reggie Lau , Aldila Yunus , Jennifer Belissent, PhD , Cinny Little , Gene Leganza


Investing in individual technologies for an insights-driven business (IDB), such as data fabric, business intelligence (BI), and analytics, demonstrates tangible business benefits and significant ROI. However, it's not practical to build a business case for financing investments in all people, process, data, and technology capabilities necessary to improve your IDB maturity — nor do such business cases exist. CIOs and other execs should methodically build the case to improve maturity in each capability based on best-available indicators of both top- and bottom-line benefits.

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