Build A Seller Development Framework To Improve The Buying Experience

Apply The Practice Of Customer Obsession To Sellers
May 17th, 2017
With Contributors:
Peter O'Neill
Matthew Camuso
and Kara Hartig


Buyers command more power in the marketplace than ever before and consequently have different expectations of their sales reps. B2B marketers need to support sales' customer obsession by revamping sales training and development to align to buyers' needs.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.