Report

Earn Buy-In For Content Marketing's Silo-Busting Benefits

November 17th, 2017
With Contributors:
Samantha Merlivat
and Christine Turley

Summary

Most companies today practice content marketing — in dozens, if not hundreds, of pockets — leading to duplicative activity, over spending, and inconsistent customer experiences. B2C marketers should seize upon the opportunity to pull together a businesswi

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