Save or Share this Report

For eBusiness & Channel Strategy Professionals

Building A Mobile Business Case: It's A Steep Climb

Business Case: The Mobile eBusiness Playbook

June 27, 2017

Authors

Playbook icon

This is the Business Case report in The Mobile eBusiness Playbook For 2017.

Why Read This Report

Mobile used to be cheap. It isn't anymore. The days of driving impressive returns from a mobile-optimized website or app that replicates the functionality of your website are long gone. Moreover, the cost of app development is a drop in the bucket compared with the cost of powering apps through infrastructure that taps into real-time information and services. Understand the business case for mobile before you embark on the journey. This report lays out the process and coaches eBusiness pros through estimating the benefits, total costs, and risks of mobile. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Tools And Templates

Models and Calculators

calculator icon
  • Use Forrester's Mobile Cost Calculator To Calculate The Direct Costs Of Mobile

Table of Contents

  • Disrupting A Business With Mobile Is A Daunting Climb
  • Create A Business Case Tailored To The Stage Of The Climb
  • Use The Business Model To Assess If The Climb Is A Go
  • Recommendations

  • It's About Your Personal Journey, Not A Shared Destination
  • How Forrester Can Help

  • Utilize Forrester's TEI Methodology To Build Your Business Case
  • Supplemental Material
  • Related Research Documents

Recommended Research