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For eBusiness & Channel Strategy Professionals

Building The Business Case For Omnichannel Commerce

Business Case: The Omnichannel Commerce Playbook

March 5, 2018

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This is the Business Case report in The Omnichannel Commerce Playbook For 2018.

Why Read This Report

Digital retail executives must build effective omnichannel business cases to minimize the risk of launching initiatives that: 1) lack critical internal support; 2) fail to meet customer expectations; and 3) incorrectly measure the program's impact on the total business. This report outlines how to use Forrester's Total Economic Impact™ (TEI) methodology to develop successful omnichannel business plans. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • Project Stakeholders Must Build A Compelling Business Proposition
  • Use TEI To Improve The Odds Of Success
  • The Details Elevate Management's Confidence In The Business Case
  • Recommendations

  • Use A TEI Model To Justify Moving From Multichannel To Omnichannel
  • Supplemental Material
  • Related Research Documents

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