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For CMO Professionals

Building The Business Case For Your Digital Investments

The Business Case Report In The Digital Business Playbook

February 26, 2018

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This report is part of "Plan" in The Digital Business Playbook.

Why Read This Report

You can only improve what you can measure. Hence, businesses must be able to calculate the ROI of digital investments to justify that spending. However, calculating the precise ROI for digital transformation at a group level is nearly impossible. This report provides a framework for ROI calculations of transformative digital investments. It highlights examples of customer usage scenarios and how digital business leaders can design ROI calculations to ultimately measure customer benefits at different stages of their value chain.

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Table of Contents

  • Rethink And Adjust ROI Calculations For Digital Investments
  • ROI Calculations For Digital Transformation Can Be Challenging
  • Focus Digital Investments On Specific Benefits In The Value Chain
  • Use The ROI Checklist To Increase Transformative Investment Returns
  • What It Means

  • Apply End-To-End And Long-Term Perspectives To Digital Investments
  • Supplemental Material
  • Related Research Documents

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