Building Gen Y's Multichannel Media Profile

A Multichannel Profile Arms Marketers With Facts To Guide Channel Investments
May 23rd, 2008
With Contributors:
Peter Kim
and Elise Godfrey


This report is a graphical summary and data-driven analysis of how US Gen Y consumers (ages 18 to 27) use media and advertising in the television, print, and online channels. We chart Gen Yers versus the total US adult population to help consumer market r

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