Vision Report

Business Agility Drives Higher Performance

Channel Integration Is The Most Important Dimension Of Agility

November 12th, 2013
Craig Le Clair, Vice President, Principal Analyst
Craig Le Clair Vice President, Principal Analyst
With contributors:
Christopher Mines , Alex Cullen , Julian Keenan

Summary

Companies can boost performance by making their business more agile. Survey respondents scored themselves across Forrester’s 10 market, organizational, and process agility dimensions, and revealed that higher scores for business agility means higher performance for the business. Across all industries, enterprises that emphasize channel integration, change management, and digital psychology are significantly better positioned to achieve sustained economic performance. Within specific industries, different agility dimensions help drive performance; the report highlights results in retail, government, financial services, and insurance. Superior awareness and execution in Forrester’s 10 agility dimensions fight digital disruption and improve economic results.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.