Trends Report

Business Agility Starts With Your People

A Digital Business Requires An Organization Able To Sense And Execute On Change

June 17th, 2014
Craig Le Clair, Vice President, Principal Analyst
Craig Le Clair Vice President, Principal Analyst
With contributors:
Alex Cullen , Julian Keenan , Abigail Komlenic

Summary

Adaption to change is crucial. At today's rate of change, acute awareness and reaction are mandatory. We surveyed 300 global businesses to dig deep into how prepared, i.e., agile, they are for types of events and business changes that the digital age will bring. Organizational agility, characterized by high awareness and execution in knowledge dissemination, change management, and digital psychology agility dimensions, drive significant performance for enterprises. We highlight organizations that have made market, organizational, and process changes based on digital strategies to become more agile, more productive, and grow revenues.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.