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For Customer Experience Professionals

Business Designers, North America, Q2 2018

Forrester's Overview Of Nine XD Providers Offering Human-Centered Business Design Services

June 14, 2018

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Why Read This Report

You can contract with business designers — a type of experience design provider — to apply human-centered design to: 1) align C-level executives around customer needs; 2) reshape strategies and business models; and 3) catalyze design-led organizational change. But to realize these benefits, you'll first have to select from a diverse set of providers that vary by size, capabilities, geography, and vertical market focus. CX pros should use this report to understand the value they can expect from a business designer and select one based on size and capabilities.

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Table of Contents

  • Improve CX With A Human-Centered Business Design Provider
  • Select Providers Based On Size And Capabilities
  • Choose Based On Capability, Geography, And Vertical Fit
  • Recommendations

  • Assemble Your Shortlist Of XD Providers
  • Supplemental Material
  • Related Research Documents

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