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For B2B Marketing Professionals

Business Technology Buyers' Social Media Behaviors Are Evolving

B2B Tech Marketers Must Understand The Details If They Want To Be Engaged

October 12, 2011

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Why Read This Report

As IT decision-makers become more experienced in their use of social media for work purposes and the underlying technologies begin to mature, usage patterns have shifted. IT decision-makers are no longer blindly exploring behaviors that might not be relevant to them for work purposes; they are instead focusing on behaviors that directly help them.

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Vendor Selection Aids

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  • The Social Technographics® Of BT Buyers Over The Past Three Years
  • The Components Of Each Social Technographics Ladder Rung
  • Components Of The B2B Social Technographics Ladder

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