Trends Report

Buyers Should Reject Unfair Licensing Rules

Align With Your Peers Against Five Unpopular Policies To Persuade Software Companies To Soften Their Approach

July 15th, 2011
Duncan Jones, null
Duncan Jones
With contributors:
Liz Herbert , Rory Stanton

Summary

More than 150 clients voted in Forrester's survey of opinions on 15 controversial software licensing policies, and their responses give a damning indictment of these policies and the companies that apply them. This report summarizes the survey's results and identifies five particularly egregious issues that received almost unanimous condemnation. It also explains how fundamental changes in the technology world have brought software buyers new power to push back against unreasonable rules, and recommends some strategies to drive change from your software vendors.

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