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By 2024, 57.5 Million EU-5 Households Will Have Smart Speakers

Regional As Well As National Factors Will Drive Europe's Smart Home

January 6, 2020


Why Read This Report

Consumer awareness of the smart home is increasing in Europe as Amazon and Google expand the reach of their virtual assistant offerings. Our new smart home forecast sizes six main categories: smart speakers, automated utilities, home security systems, smoke and carbon monoxide systems, connected speakers, and others. The forecast covers five countries in the region: the UK, Germany, France, Italy, and Spain. It discusses in detail the drivers and inhibitors of smart home adoption, both overall and at the category level across these key markets.

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Table of Contents

  • By 2024, 57.5 European Million Households Will Have Smart Speakers
  • Smart Speakers Will Be The Largest Smart Home Category
  • Germany And The UK Are Europe's Largest Smart Home Markets
  • What It Means

  • Regional, National Factors Determine European Smart Home Adoption
  • How Forrester Can Help

  • How To Get More ForecastView Insights
  • Supplemental Material
  • Related Research Documents