Save or Share this Report

For Customer Insights Professionals

By 2024, 57.5 Million EU-5 Households Will Have Smart Speakers

Regional As Well As National Factors Will Drive Europe's Smart Home

January 6, 2020

Authors

Why Read This Report

Consumer awareness of the smart home is increasing in Europe as Amazon and Google expand the reach of their virtual assistant offerings. Our new smart home forecast sizes six main categories: smart speakers, automated utilities, home security systems, smoke and carbon monoxide systems, connected speakers, and others. The forecast covers five countries in the region: the UK, Germany, France, Italy, and Spain. It discusses in detail the drivers and inhibitors of smart home adoption, both overall and at the category level across these key markets.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Want to know what will happen in 2020? Visit Forrester's Predictions 2020 Hub, where you can read what's coming next in marketing, customer experience, technology, innovation, and more.

Purchase Report

This report is available for individual purchase ($745 USD).

Purchase

Table of Contents

  • By 2024, 57.5 European Million Households Will Have Smart Speakers
  • Smart Speakers Will Be The Largest Smart Home Category
  • Germany And The UK Are Europe's Largest Smart Home Markets
  • What It Means

  • Regional, National Factors Determine European Smart Home Adoption
  • How Forrester Can Help

  • How To Get More ForecastView Insights
  • Supplemental Material
  • Related Research Documents

Recommended Research