Trends Report

CI Services Users Need More

Complacency Holds CI Services Providers And Their Clients Back

October 12th, 2016
Shar VanBoskirk, VP, Principal Analyst
Shar VanBoskirk VP, Principal Analyst
With contributors:
Fatemeh Khatibloo , Rachel Birrell , Anna Berman

Summary

Businesses need help to shift from being data-rich to insights-driven. To make this shift, customer insights (CI) professionals must evaluate how well their vendor partners are meeting their needs. This report looks at customer insights services providers' success in meeting their clients' current and future customer data-driven strategy needs.

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