CI Teams: Blocking And Tackling Is Not Enough
Integrating Customer Data Is Vital, But It's Not The End Goal
July 19, 2011
Why Read This Report
We recently surveyed 137 Customer Intelligence (CI) professionals about their use of analytical applications and priorities. Users are investing in solutions that transform insight into action, but a fixation on data integration and outdated organizational design stands in the way of relevance to business strategy. To achieve their potential, CI professionals need to learn to live with and capitalize on fractured data. The only way out of big data is to cut straight through it.
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