CI Teams: Blocking And Tackling Is Not Enough
Integrating Customer Data Is Vital, But It's Not The End Goal
July 19, 2011
Why Read This Report
We recently surveyed 137 Customer Intelligence (CI) professionals about their use of analytical applications and priorities. Users are investing in solutions that transform insight into action, but a fixation on data integration and outdated organizational design stands in the way of relevance to business strategy. To achieve their potential, CI professionals need to learn to live with and capitalize on fractured data. The only way out of big data is to cut straight through it.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
The State Of Programmatic Digital Media Buying 2015
March 9, 2016 | Richard Joyce
The Forrester Wave™: Cross-Channel Campaign Management, Q2 2016
May 31, 2016 | Rusty Warner
How To Work Smarter With Technology Teams
April 29, 2016 | Martin Gill