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For CIOs

CIO: The Future Of Mobile Is Context

Building A Foundation To Enable Next-Generation Mobile Services

December 20, 2011

Why Read This Report

CIOs that Forrester interviewed understand the potential of context and are building the foundational infrastructure needed to support the use of context across consumer touchpoints — not just mobile ones. However, in companies where CIOs owned mobile strategy, there was no use of context today — and available services tended to lag behind those of companies where business professionals were leading mobile strategy and services development. CIOs must continue to build out core infrastructure and collaborate with their business counterparts to find the right balance between securely creating the foundation needed for using context and developing mobile services at the pace needed to meet consumer and marketing leader expectations. Doing so may require using third-party vendors.

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Best Practice Assessments

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  • The Mobile Velocity Scorecard

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