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For CIOs

CIOs At Firms With Great CX Are Different

Their First Priority Is Their Company's Customers

March 8, 2018

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Why Read This Report

Forrester's Customer Experience Index (CX Index™) predicts customer loyalty. CMOs work hard to improve CX because better CX drives revenue. We interviewed CIOs from firms with high CX Index scores and found major differences in the way that they operate as compared with CIOs we interviewed from companies with low scores. This report reveals those operating differences and the best practices of customer-obsessed CIOs.

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