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CIOs: Support HEROes — Create Social Innovation Networks Using The PACT Framework

An Empowered Report: Using Social Technologies To Empower Innovation

November 22, 2010

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Why Read This Report

Customers already use social technologies to wrest power away from large corporations. Now employees are also adapting social technologies in pursuit of innovations to support these empowered customers; Forrester calls these employees HEROes (highly empowered and resourceful operatives). By designing social technologies as part of their Innovation Networks, CIOs and their IT teams help establish new Social Innovation Networks — innovation ecosystems employing social technologies to enhance HEROes' innovation. These Social Innovation Networks help drive faster, more effective innovation across the enterprise. And CIOs must rise to the challenge of nurturing and developing these networks across the enterprise while structuring their IT teams to fully support them. Forrester recommends using the PACT framework (process, advocates, culture, and technology) to empower employees and support HEROes across the enterprise.

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  • Innovation Is A Priority In Most Organizations
  • Employees Connect And Collaborate Using Social Technologies
  • The Perceived Impact Of Social Media On Innovation
  • Front-Office Employees Are Using Social Technologies To Help Answer Questions

Table of Contents

  • The C-Suite Wakes To A New Innovation Challenge — Empowered Customers
  • Social Innovation Networks Fuel Innovation For Empowered Customers
  • CIOs: Use The PACT Framework To Create Effective Social Innovation Networks
  • RECOMMENDATIONS

  • Partner With Other Business Leaders To Support Innovation HEROes
  • WHAT IT MEANS

  • Embracing Social Technologies Yields An Innovation Advantage
  • Supplemental Material
  • Related Research Documents

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