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For B2C Marketing Professionals

CMO Imperatives For 2012

Use Technology To Move From Experimentation To Driving Results

January 18, 2012

Authors

  • By Luca S. Paderni,
  • Mary Beth Kemp,
  • Tracy Stokes,
  • Jeff Ernst,
  • Chris Stutzman
  • with David M. Cooperstein,
  • Matthew Dernoga

Why Read This Report

In 2012, CMOs will need to embrace technology to help them handle big issues like: 1) addressing the maturation of social media from cool tool to critical connector with customers; 2) determining how to manage big data to get better insight into their customers' behavior; and 3) tying initiatives together seamlessly across fragmented marketing, sales, and service channels. Read this report to better understand where to place your strategic bets in this pivotal year.

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