CMOs Must Build An Affinity Channels Strategy To Reach New Audiences

How To Navigate Fragmenting Media Audiences Across Niche, Focused Digital Media Networks
April 24th, 2014
Alexandra Hayes
and David Cooperstein


Young demographic audiences, often described as Millennials or Gen Zers, are fragmenting across a new landscape of affinity-focused media channels built on YouTube including StyleHaul, Machinima, Tastemade, Maker Studios, and Fullscreen or on live streami

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