Skip to main content

Save or Share this Report

For eBusiness & Channel Strategy Professionals

COVID-19 Accelerated Your Digital Momentum — Don't Slow Down Now

How To Harness Digital Momentum During And After The Pandemic

February 25, 2021

Primary author headshot

Authors

Why Read This Report

The global pandemic forced many firms to shift almost overnight to only engaging customers virtually. Digital teams were thrust to the forefront of organizations' responses. The impact on digital strategy, priorities, and approaches has been massive, and the lessons learned will affect digital transformation efforts for years to come. Digital business leaders and their teams can use this report to compare their COVID-19 response with their peers and gain insight into how to maintain the digital momentum.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).

Purchase

Table of Contents

  • COVID-19 Pushed Digital Acceleration To Warp Speed
  • The Outlook For Digital Transformation Was Grim …
  • … But Digital Is Now The Organization's Beating Heart
  • Digital Strategies Remain Directly Linked To Business Urgency
  • Recommendations

  • Change Behavior To Embed Digital Progress
  • Supplemental Material
  • Related Research Documents

Recommended Research