Why Read This Report
The global pandemic forced many firms to shift almost overnight to only engaging customers virtually. Digital teams were thrust to the forefront of organizations' responses. The impact on digital strategy, priorities, and approaches has been massive, and the lessons learned will affect digital transformation efforts for years to come. Digital business leaders and their teams can use this report to compare their COVID-19 response with their peers and gain insight into how to maintain the digital momentum.
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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
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