Trends Report

CRM Goes Vertical In The Age Of The Customer

Landscape: The CRM Playbook

February 25th, 2021
Kate Leggett, VP, Principal Analyst
Kate Leggett VP, Principal Analyst
With contributors:
Daniel Hong , Hailey Colin , Madison Bakalar

Summary

Application development and delivery (AD&D) professionals who support customer relationship management (CRM)cannot afford failed technology initiatives. They increasingly deploy CRM solutions that are verticalized to leverage industry-specific best practices, focus scarce technology organization resources on innovation and differentiation, and decrease time-to-value. This report showcases vertical CRM solutions across six industries and offers a decision framework for choosing the right type.

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