There’s too much at stake for your CRM initiative to fail. Failure results in underutilized investment and unmet business objectives that can put your revenue and profitability at stake. CRM success depends on adoption, so driving adoption needs to be a top priority for any application development and delivery (AD&D) pro’s CRM initiative and getting there requires skills and resources to drive effective change management. This report defines the change management tactics that will make your project a success.