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For CIOs

C-Suite Tech Purchasing Patterns

CIOs Need To Adapt To Businesses' Increasing Power In Tech Buying

May 15, 2017

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Why Read This Report

Business execs are playing a bigger role in buying technologies to help their firms win, serve, and retain customers. CIOs still play a major role, but they operate in a new world of shifting responsibilities. In this report, we quantify how new project spending in the US is shifting from old models of tech decision making to new ones that involve varying degrees of business and tech collaboration. From these projections, we predict how these shifts will vary by C-level executive and provide insight on how the CIO should think about the relationship with these executives.

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Table of Contents

  • Business Execs Play A Bigger Role In Tech Buying, But How Much?
  • Our Approach Shows Where And How The Business Role Is Growing
  • A BT Focus Drives Customer-Facing Execs To More Independence
  • Recommendations

  • Align Your Engagement Strategy With Your Business Partners' Needs
  • Supplemental Material
  • Related Research Documents

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