Advanced Search

Save or Share this Report

For CIO Professionals

C-Suite Tech Purchasing Patterns

CIOs Need To Adapt To Businesses' Increasing Power In Tech Buying

May 15, 2017

Primary author headshot

Authors

Why Read This Report

Business execs are playing a bigger role in buying technologies to help their firms win, serve, and retain customers. CIOs still play a major role, but they operate in a new world of shifting responsibilities. In this report, we quantify how new project spending in the US is shifting from old models of tech decision making to new ones that involve varying degrees of business and tech collaboration. From these projections, we predict how these shifts will vary by C-level executive and provide insight on how the CIO should think about the relationship with these executives.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • Business Execs Play A Bigger Role In Tech Buying, But How Much?
  • Our Approach Shows Where And How The Business Role Is Growing
  • A BT Focus Drives Customer-Facing Execs To More Independence
  • Recommendations

  • Align Your Engagement Strategy With Your Business Partners' Needs
  • Supplemental Material
  • Related Research Documents

Recommended Research