Trends Report

C-Suite Tech Purchasing Patterns

CIOs Need To Adapt To Businesses' Increasing Power In Tech Buying

May 15th, 2017
AB
Andrew Bartels
With contributors:
Matthew Guarini , Christopher Andrews , Robert Valdovinos , Sam Bartlett

Summary

Business execs are playing a bigger role in buying technologies to help their firms win, serve, and retain customers. CIOs still play a major role, but they operate in a new world of shifting responsibilities. In this report, we quantify how new project spending in the US is shifting from old models of tech decision making to new ones that involve varying degrees of business and tech collaboration. From these projections, we predict how these shifts will vary by C-level executive and provide insight on how the CIO should think about the relationship with these executives.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.