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Canadian Online Retail Forecast, 2014 To 2019

Canadian Online Retail Set To Reach $39 Billion By 2019

October 14, 2014

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Authors

  • By Peter Sheldon
  • with Zia Daniell Wigder,
  • Jeff Wray,
  • Lily Varon,
  • Rebecca Katz

Why Read This Report

Online retail in Canada is fast picking up steam, with a compound annual growth rate (CAGR) over the next five years almost five times higher than the tepid growth of brick and mortar sales across the nation. Canadian consumers will spend C$22.3 billion online by the end of 2014 — Forrester predicts this figure will reach C$39.9 billion and represent 9.5% of total retail transactions in Canada by 2019. This growth will be facilitated by a number of factors including a maturing assortment of US and international brands operating tailored online stores for Canadians, the launch of all-new or revamped online stores from incumbent Canadian retailers, a weaker Canadian dollar tempering cross-border online shopping, and a newfound confidence that Canadian online shopping experiences have finally come of age. This report takes a look at these factors and provides guidance to eBusiness professionals looking to grow online businesses in Canada.

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Table of Contents

  • Canadian Online Retail Shifts Up A Gear But Lags Behind The US
  • WHAT IT MEANS

  • Opportunity Knocks, And Amazon Is Answering The Door
  • Supplemental Material
  • Related Research Documents

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